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Email marketing - should I really put the effort in?

A study from Adobe estimates that millennials spend about 6.4 hours each day reading their emails. It’s not just millennials using email. Most people use email daily, and they check their inbox everywhere: while working out, eating, and even using the bathroom. Email marketing provides a reliable form of communication between your brand and your customers. It’s a cost-effective solution to reach customers where they visit every day — their inbox.So is it really worth it? The short answ...

June 8, 2021

The Hidden Power of SEO

Search Engine Optimization or SEO is commonly thought of as merely a method of driving traffic to a website. It is actually much more than that.Without a doubt, SEO is one of the best ways to generate traffic to a website. But more than that, site visitors and owners benefit from SEO techniques because they match users with the products and services they need, provide a better website browsing experience and ensure a site functions optimally. Quality Web Traffic While many marketing techniques f...

January 27, 2021

The Importance of a Quality Website

People search the internet for businesses, products, services, etc. The days of relying on phone books are long gone. If someone needs to find information, they are most likely turning to the internet to find it. When they search for something you offer or specifically for your business, you want to show up- and not just show up- but show up and look good. Looking good is important because your website is often your first impression you give potential customers. If they found you through a searc...

January 18, 2021

Social Media? Yay or Nay?

Social media for business is no longer optional. It's an essential way to reach your customers, gain valuable insights, and grow your brand.What are the benefits of using social media for business? Consider that there are now more than 3 billion using social networks across the globe. And these people are using social to engage with brands.Sherpa Marketing found that more people follow brands on social media than follow celebrities. On Instagram alone 80 percent of people&nbs...

January 11, 2021 Posts 1-4 of 4 | Page
 

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